Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor share the screen in a playful new Rungta TMT advertisement, with Alia’s hilarious “Nadaan Parinde” dig at Ranbir becoming a major talking point online.
A surprise combination of Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor has given Bollywood fans an unexpected dose of entertainment.
The three actors have come together for a new Rungta TMT advertisement in which they jokingly compete to come up with a script for the brand. What begins as a discussion about how to make the commercial turns into a string of references to their popular films.
The highlight arrives when Alia Bhatt pokes fun at husband Ranbir Kapoor by borrowing a line associated with his film Rockstar.
Alia Bhatt’s ‘Nadaan Parinde’ moment steals the ad
The commercial opens with actor Bijendra Kala presenting an idea to Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor.
The proposed concept involves the three stars dancing for the advertisement. Rather than immediately accepting the idea, the actors begin suggesting alternative scripts that allow them to avoid the dance.
Shah Rukh gets the joke started with a spoof involving his iconic Don character and the strength of a TMT bar.
Ranbir then puts forward a concept inspired by Rockstar. His pitch revolves around a musician delivering the performance of his life while the stage remains intact because it is supposedly built using the brand’s steel bars.
Alia responds with the line that has quickly become one of the most discussed moments from the commercial:
“O nadaan parinde, baith ja.”
The remark references the famous Rockstar song “Nadaan Parindey”, turning Ranbir’s own film association into the punchline.
SRK gets the final punchline
Alia follows her joke with a spoof of her own screen work, pitching a story about a girl whose brother is in jail but cannot break out because the prison is made using TMT bars.
Shah Rukh then delivers another tongue-in-cheek response, questioning whether anyone would actually want to watch that version.
The three eventually abandon their competing story ideas.
When Shah Rukh asks which concept they should actually shoot, the commercial cuts to the trio performing a deliberately humorous dance routine.
The unexpected combination of three major Bollywood stars has helped the advertisement attract considerable attention on social media.
Fans react to SRK, Alia and Ranbir’s chemistry
Clips from the advertisement have been circulating online, with viewers particularly amused by the actors poking fun at their own film identities.
The Alia-Ranbir exchange has emerged as one of the most shared moments, while Shah Rukh’s involvement has added another layer to the promotional campaign.
Actor Shraddha Kapoor also reacted to the advertisement in the comments section, joining viewers in laughing at the collaboration.
The appeal of the commercial comes largely from its self-aware humour. Instead of presenting the three stars in a conventional celebrity endorsement format, the campaign uses references to their familiar screen personas and films as part of the joke.
Shah Rukh Khan’s next project is ‘King’
Away from advertising, Shah Rukh Khan is preparing for his next major film, King.
The action thriller is being directed by Siddharth Anand. The project has generated significant interest as it marks Shah Rukh’s next theatrical release following Dunki, which was released in 2023.
The film also features a major ensemble cast, adding to anticipation around the project.
Ranbir Kapoor has ‘Ramayana’ and ‘Love & War’
Ranbir Kapoor has a busy slate ahead.
He is set to portray Lord Rama in director Nitesh Tiwari’s Ramayana, with Sai Pallavi playing Sita and Yash portraying Ravana.
The actor is also part of Sanjay Leela Bhansali’s Love & War, which brings together Ranbir, Alia Bhatt and Vicky Kaushal.
The projects place Ranbir at the centre of two highly anticipated Bollywood productions.
Alia Bhatt’s upcoming projects
Alia Bhatt also has several projects lined up.
She was recently associated with Alpha, the YRF spy-universe film in which she plays a trained operative.
Her upcoming slate includes Love & War, alongside Ranbir Kapoor and Vicky Kaushal.
She is also associated with Tumbbad 2, with Sohum Shah and Nawazuddin Siddiqui among the names linked to the project.